Just a generation ago, companies had to rely on tired methods to generate business. Word of mouth was an excellent mode of communication but often proved unreliable. Then there were expensive advertisement campaigns in print media or television which saw minimal profit margins and could only be run by established firms. While both options are viable, they don't really work for small, family-owned ventures or new start-ups. Thankfully, the proliferation of personal computers, smart phones, and ever-present social media platforms means modern companies have direct access to hundreds of thousands of potential customers with the push of a button!
In an increasingly digital world, having an adequate online presence is important for your business to generate traffic, pursue leads, and retain customers for your service. But what does this all mean? How can you turn followers into customers?
Compared to traditional means of advertising and promotion, social media campaigns can spread information directly to current and potential customers in an efficient manner with little effort and minimal costs. But it's more than taking goofy pictures or hopping on to the latest TikTok fad. The best way to earn and retain loyal customers is to engage with them in a meaningful manner. How so? By getting the right team in your corner.
Meaningful communication with customers means utilizing social media to find their needs, predict future trends, and post interactive content on a regular basis. If you utilize a personal or business website, working with a firm like Libre can help with search engine optimization (SEO) and help generate natural leads without a massive ad budget. Many mom-and-pop shops have seen success simply by hiring a teenager with a big enough Instagram following but this comes with massive risks. Besides, do you really want to leave your entire brand in the hands of a high school student?
You don't just need someone who understands the capabilities of social media when it comes to your business. No, you also need someone who understands which social media platforms best fit which kinds of promotional campaigns. On the surface, Twitter, Facebook, and Instagram all look the same. Yet each has a different set features and varying demographics that, when understood, can make or break a company’s digital brand. Whether it's a short Facebook video, an image on Instagram, or a sales promotion on Twitter, having a clean, simple brand helps customers take your business seriously and makes them feel at ease when looking to work with you.
It has never been easier to start and grow a business. If you have a product or service that deserves to be shared with the world, using social media marketing to your advantage is one of the quickest and easiest ways to start reaping the reward of all of your hard work!
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